I have to agree fully with what Jay Rayner has said in The Country Life

http://www.dailymail.co.uk/news/article-2653493/Costly-farmers-markets-snobs-says-food-critic-Jay-Rayner-praises-cheaper-supermarket-produce-dismisses-spending-15-chicken-similar-buying-Chanel-handbag.html

I think us locals can see that it is just part of "The Life Style" followed by the green welly Range Rover set we are being plagued with.

Looking forward to ALDI !!!

Overheard a couple of days ago one local shopkeeper objected to the new shop on the basis he only brought " recognised branded labels"? And he only shopped at Waitrose, trouble is most of their food their own label, hardly recognisable outside the shop. Not exactly supporting fellow town business there!