All the Hasbro-made characters have cool-sounding names like Rio, Aja, Kimber, etc, or cool nicknames like Pizzazz, Riot, Clash, Danse, etc.
Most of the Sunbow original characters don't.
For Jeff Wright I've got 'Joyride', keeping with his life as a stuntman, and for Anthony Julian I've kept it simple with 'AJ'. Other characters I think deserve cool names are Craig Phillips and Sean Harrison, but I can't think of anything that fits.
On the flip-side is Techrat who never had a civilian name. I picked Ross Thompson, after the two girls working on the awesome new IDW comic.